How can you benefit from hiring a freelancer?
Have you ever been scrolling through your competitor’s website and thought they were really nailing it while reading over one of their pillar pages or blog posts? There’s a good chance they hired a freelance writer to create that content for them.
Great content that tells a story and resonates with potential customers is at the heart of an effective sales strategy. You don’t want to lose leads because your competitors’ content appears more valuable to your shared pool of prospective customers.
One of the many benefits of hiring a freelancer to create your content is that they can write relevant, value-building copy that your website needs to give the perfect first impression and convince your ideal client to do business with you.
1. Freelancers write good copy for a living
Bad writing looks, well…bad. Grammar and punctuation aside, paragraphs overflowing with extra words and sentences that don’t know when to pack it in, are a quick way to disengage readers.
When the content on your page is awkward and uncomfortable, your reader assumes that’s what business with you will be like too. So, they click away from your website like they’re running for the proverbial hills.
Professional freelance writers know how to keep their copy clear, and concise. You can expect well-written text, free of errors that make your reader question the integrity of your business. It may feel unfair, but even the smallest grammatical mistake can make someone question the competence of your entire brand.
2. You could use a fresh take
You take pride in your business and you know it, and your industry, inside out. Being able to talk the talk and walk the walk, helps you to be a successful businessperson! But your insider’s knowledge could actually be a disadvantage when you create content.
You know that your product or service can effectively solve your target audience’s problems. But when the solution is obvious, as it is to you since you live and breathe it, it can be tough to step back and see the issue from your reader’s point of view.
A huge benefit of hiring a freelancer to create your content is getting a fresh perspective on how your business can engage and connect with your audience.
3. You don’t have the time
If creating content that is current, relevant, and helpful to your readers seems like a huge time commitment, that’s because it is! You’ve got a million things on your to-do list and there are only 24 short hours in the day. Content writing is probably not a task you’re just dying to add to it.
Enter the professional freelance writer who will gather, or come equipped with, industry insights to start creating content that you can post consistently to your website.
Posting consistently valuable copy ensures your website, and business, by extension, looks credible to the traffic your new copy is driving in.
4. You’ll get search engine optimized and reader-friendly content
You don’t need to be told how important search engine optimization is. You probably already think enough about it and whether your website is “ranking”.
But it’s hard to keep up. There’s a lot of outdated information that still claims the more you stuff a keyword in, the better. This isn’t true anymore. Littering your content with the same repetitive keyword is more likely to get you penalized by the search engine powers-that-be than it is to increase site traffic.
Another big benefit of hiring a freelancer to develop your content is that many are SEO gurus who understand that there’s more to optimizing your copy than keywords and a few links.
A freelance content writer will help you rank in the search engines, but they will also ensure the copy that’s attracting new readers is giving them a reason to engage with your business. And, just as importantly, that they continue to find value in your product or services long after they become clients.
Authoritative copy is search engine-friendly, but content that conveys empathy for your reader’s problems builds the personal connections that you need to generate sales, and get your clients doubling as your best promoters!
5. Freelancers are low maintenance
One of the most attractive benefits of hiring a freelancer to create content for your brand? They don’t need much to get started. Bringing a freelancer on board is like the old cliche of having your cake and eating it too.
Why deal with the headache of adding another employee to the payroll, training them, setting up benefits, and juggling all the logistics that it involves if you don’t have to? With freelance writers, you just need to know that your brand could use quality content to increase lead generation and conversion.
If you know the type of content you want or the topics you want covered, that’s great. You’ll provide a content brief and watch your freelance writer go!
What if you don’t know where to start? That’s okay too. Some freelancers are happy to take on content strategy and suggest copy formats or do the SEO research and find relevant topics to write on for you.
6. Hiring freelancers can improve your bottom line
Hiring a freelance writer is easy and convenient. You are simply hiring a professional to write great, relevant, value-adding content for your business.
If you’re a start-up without the means of adding another full or even part-time staff member to the team, you can hire a freelancer to do the work that needs to be done, as it needs to be done. This can improve your bottom line by ensuring you pay only for deliverable content that you can put straight to use.
You can also track the new leads and conversions generated by your optimized, updated content and feel confident that you made a business-savvy decision outsourcing its creation to a freelancer.
Don’t let your competitors’ content outshine yours. If you want to benefit from hiring a freelancer for content creation that improves your website and generates leads for your business, let’s talk!
