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Website Copy

The Pocket Ph.D.

Project Description

When you’ve built a successful personal brand, and you’ve been in business for a while, you know when something isn’t working. In Emily’s case, that something was her website. And even incredibly talented writers can face a block when it comes to writing their own copy. After 6 months of attempting to tackle her website DIY-style, Emily came to me and asked for copy she could feel proud of.

Brand Voice: Authoritative while remaining Zesty, Provocative, Unorthodox, Fun, and Upbeat

Fun. Collaborative. Easy.

What's not to love?

Emily Crookston

I worked with Elle to update the copy on my website and now, I feel like a rockstar. She was easy to work with, communicated beautifully throughout the project, and came up with some amazing words to describe the Pocket PhD and our service offerings. I was a guest on a podcast last week and the hosts commented about how much they LOVE the brand. It’s so gratifying to work with a professional and get exactly the result you’re looking for. If you’re trying to write your own copy (which I did for at least 6 months), ask yourself if it’s really something you should be spending your time doing. I’m so glad I finally decided to delegate this task.

Emily Crookston

Ghostwriter and Content Strategist
Amanda Stickel

Elle was amazing to work with! 

After some major shifts in my business and my ideal client I was struggling to find the right words to reach the right people, but with Elle’s help, she quickly and easily rewrote my website copy AND made it sound like me. 

She took the time to get to know me, my goals, my audience, and my industry to really provide quality service. Elle takes all the awkwardness out of tooting your own horn and makes it sound natural and humble while still selling you as the expert you are in your industry.

Amanda Stickel

Fractional CFO
Michelle DeNio

Elle is INCREDIBLE to work with! 

I truly cannot say enough about her or our work together. 

She is not only skilled as a copywriter but what I love most about working with Elle is her ability to listen and truly capture your voice. 

She is open to feedback and will do whatever she can to get your copy to a place that not only converts but feels and sounds like you and your business.

Michelle DeNio

Business Coach + Growth Strategist
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