


Get those bold, beautiful thoughts out of your head, onto the page…
And tap into what your dream clients need to hear
Let’s set you up with human, ick-free copy you — and your audience — can feel good about.

Elle managed to get what I do and how I help out of my head and onto the screen.
Ryan Spence
The Services
Sales Copy
Sales Page + Email Sales Sequence
From $2800 USD
Can’t stand the thought of launching your masterclass, program, or course to crickets for conversions?
Let’s set you up with compelling copy that connects and converts so you don’t have to stress about it anymore.
What you get:
- Conversion Strategy Session
-1 Long-Form Sales Page
- 6-8 Email Sales Sequence
- Integration of SEO Keywords
- Up to 2 Rounds of Edits
-Implementation Video
-Live Copy Audit Prior to Publishing
PLUS, a master research booklet you can use in your marketing materials, with:
Brand Voice Analysis Guidelines
Competitive Analysis Highlighting Marketing Opportunities
Voice of Client Research + Messaging Analysis
Optional Add Ons:
> Evergreen copy of your long-form sales page (great if you’re running a promo first)
> Done-For-You SEO Research
Website Copy
5-Pages of Website Copy + Messaging Strategy
From $2500 USD
All the copy you need for a well-rounded 5-page website.
Take a break and let someone else (your 24/7 storefront) work the sales.
What you get:
- Conversion Strategy Session
- Homepage Copy
- About Copy
- 3+ additional Web Pages
- Integration of SEO Keywords
-Up to 2 Rounds of Edits
-Implementation Video
- Live Copy Audit Prior to Publishing
PLUS, a master research booklet you can use in your marketing materials, with:
Brand Voice Analysis Guidelines
Competitive Analysis Highlighting Marketing Opportunities
Voice of Client Research + Messaging Analysis
Optional Add Ons:
> Done-For-You SEO Research
> Additional Web Pages
I-Need-More-Help Copy
Full Strategy Retainer Package
Contact for bespoke pricing
- Building your audience
- Increasing your visibility
- Becoming known as an expert in your niche
…it all takes time you don’t have. Work with me on retainer and outsource the struggle.
What you get:
- One-Time Signature Conversion Strategy Questionnaire
- Quarterly Content Strategy Sessions
- Monthly Copy for:
- Social Media Posts
- Email Newsletters
- Blog Post
OR whatever copy materials are giving you the biggest headache!
"Okay, I'm in. What's next?"
1. Discovery
We get to know each other, and you tell me all about your:
And whatever else you feel like sharing.
(Who doesn’t love bonding over a mutual love for 90s music and obscure Friends references, right?)
2. Legal bits + bobs
If we decide we’re a match, I’ll send you a detailed proposal and you’ll choose your best-fit package. Then it’s contract, deposit invoice, and we’re ready to roll into…
3. Research + Strategy
This phase is all about diving deep into your brand story, personality, and voice.
Then I conduct real-live interviews with your most ideal clients, ‘sus out your competition, and poke around the market to compile the building blocks for seriously good copy. Fuelled by copious amounts of coffee, of course.
4. First Draft Delivery
Before you know it, your shiny first draft has landed in your inbox, along with a walkthrough video..
5. Feedback + Edits
You’ve got the POWER…
Over the timeline for your copy project, at least.
The quicker you get your feedback to me, the quicker I incorporate those suggestions and make edits to perfect your copy.
When you give me the final go-ahead, your copy doc gets its proofreading check, and it’s hot off the presses for you to put to work!
6. Final Touches
But can’t get rid of me that easily!
Before your copy goes live, I give it a once-over and suggest any changes or tweaks that need to be made before you (or your designer) hit publish.
Fun. Collaborative. Easy.
What's not to love?
Some As for your FAQs
More than one client has gotten their first draft and said, “WOW! You write just like me.” I love to hear it, but it actually takes a lot of effort to write just like you.
By measuring and analyzing your copy with scientific data, I determine your brand voice and writing style, and I’m able to write as though I am you. Which is why you might think you actually sleep-typed (is that a thing?) your copy!
(By the way, if you aren’t happy with how your content currently sounds, your new copy can help you start fresh.)
Once you’ve got your finished copy, you put it to work for you!
If you have the tech know-how, you can input the copy into your landing page template, website, email management system, etc.
Not so much with the tech stuff? Me neither. In that case, you can pass it on to a web designer or Tech VA for input. And if you don’t have one, I can put you in touch with one. As a fellow non-techie, I know a few who can help.
Okay, this one is tricky because – as we’ve established – copywriting is a science in many ways. We rely on certain formulas, techniques, and psychological triggers to create the most compelling offer possible. But it’s also an art, which means it’s not an exact science.
There are just too many variables at play, like
- How strong your market is
- The perceived value of your offer
- How your audience views your brand,
And so on. Which makes it impossible to provide result guarantees. What I can guarantee is that this copy will be more thoroughly researched and more likely to resonate with your ideal clients than any DIY effort could ever hope to be.
Copywriting is usually one-and-done. But that’s not how I like to do things. If we work together on retainer, you’re stuck with a strategic nerd of a copywriting partner.
If you’re having web or sales copy written, you may not need me again. But you will still hear from me when I check in to find out what the metrics are saying about your copy and see if any minor tweaks are needed.
Don’t worry if these packages don’t sound right for you. Bespoke options are all the rage, right? Let’s talk about what you need and create a custom package tailored to your goals!
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